Indré Urbonaité’s intention when she moved to The Hague to study in the Royal Academy of Art was to become an advertising photographer. That goal rapidly changed and she became a conceptual artist, using photography as a raw material. Her background as a marketing student strongly shapes her work, which, in its conception and process, is very business-like. When she creates, Urbonaité first observes, analyses, concludes, and only then implements her action plan. Her work process functions like a production line; the images are the input that go through it, and are modified in several manners. She also privileges the use of text, somehow the icing on the cake, if you will.
Urbonaité’s topic of interest are not devoid of the above-mentioned influences. She works arounds issues of privacy, identity and consumerism in the digital era, only to question the consequences of the overwhelmingness of imagery that one experiences in one’s daily life. She asks “what is our role as consumers of images?”, in an attempt to decipher the mystery herself.